May 10 2009

the website.

Do your website visitors STAY or CLICK AWAY? One of the most important pieces of your marketing package is the website. This is where most of the world will go to find out more about your business. Who you are, what you do, references & how seriously you take your business. You can use your print materials to give a taste of what your business is about and entice the potential client to check out your website where they will get the full meal deal.

Even though you want to give more details about your business through your website you don’t want to bore your visitors with too much. Keep it short, sweet and to the point. And always remember that a picture really does say a thousand words. (I may have to dedicate an entire blog about the importance of imagery. It is great to meet a client who realizes the importance of their images and who is willing to invest in that part of their package. )

The initial cost of a website is what catches people off guard. But keep in mind that once the professional, branded website for most businesses is up it will last quite a while with only minor updates to think about. Your business website is not the area to cut your marketing cost. The whole world has the potential to see it and you want them to know how seriously you take your business & that you will also take their potential business seriously.  I have heard over and over again from different folks that if they come across a site that is mostly text and not just that, but very ‘homemade’ they just leave right away, thinking that whoever put the site up is not trustworthy & they don’t take their business seriously.

That being said… I would love to hear your comments or experiences with different websites. What do you appreciate in a business website you are visiting and what makes you  STAY and want more or CLICK AWAY to a different site?

Check out the Bb portfolio {} of websites & more.  The goal of Britta burrus design is for their clients’ sites  to stand out from the crowd, be user-friendly, easy to find what the visitors are looking for and brand! brand! brand! their business. 

If you (or someone you know) are in need of a website, whether for your business or even a personal site, feel free to call (509) 429-1989 or email with questions or to get started!

Come back soon & I will share some secrets on how to tell if the visitors of your website STAY or CLICK AWAY!

MORE blogs about the importance of each marketing piece…
{the logo} {the business card} {the letterhead}

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