Jun 2 2010

The story of a logo…

As a designer when I look at a logo I always wonder how many steps it took them to get to the final. I am sure that others go about getting there in a different way than Bb design, but this is how it works around here. {As all designers will know, not every story goes quite this smoothly… sometimes it might take a few or several more steps to get to the end.}

Step 1. Initial meeting with client — in real life or virtual — get any ideas client might have, colors, style, what they want their logo to say about their business etc.
Step 2. Dream, pray & think about ideas. Seriously, praying for me is a big part of the story. After all God is so big and look at His creation… talk about a creative! His supply of creativity is limitless and He knows my client even better than I do! Ideas and concepts sometimes come at funny times, while I am supposed to be sleeping or while I am out on a run. I love this part of it!
Step 3. Research — see what’s out there for the client’s profession or business. How can we stand out from the crowd? Get outta the box, yet still remain professional & true to their profession or business.
Step 4. Concepts — Depending on the package we come up with 2-3 concepts for the client to choose from. This is always fun, cause I get to work with fonts, colors and the mark.
Step 5. Client chooses one or a mix of all the concepts and it is revision time.
Step 6. Present final logo to client & it’s time to use the new logo in all promotional materials!

Benefits of a custom Bb logo: a.} You will get what you want. b.} Each logo is a custom design. NO clip art here. c.} You are part of the team, it is important for Bb to get to know each client and from there build the logo they want & need. d.} Each logo is built as a vector-based file, so you will get all the file formats you need whether for a website, billboard, tshirt, business card, signage etc.

The latest logo project Bb got to work on was for the Scotland County Pharmacy. This is the story…

Client said he likes old time apothecary, blue, and mortar and pestle, but maybe the mortar and pestle was used too much? { Do you know how excited I was when I heard old time apothecary?? }

After the initial dreaming, praying & researching Bb presented 3 concepts to SC Pharmacy… and we mixed a couple of them to come up with the final logo. Even if other pharmacies are using a mortar & pestle as part of their logo I haven’t seen it used quite like this and we added an old time apothecary bottle to make it stand out that much more. One of the fun parts of building a custom logo is reinventing an idea. After all … there isn’t anything new under the sun, but it sure is fun trying to present it in a different way!

Check out the images of the initial concepts, final logo & business cards below… we were all very happy with the end result! What do you think?


May 25 2010

the whole package

Ok… so we are not totally done with the whole package… but we are getting there. I met with two wonderful ladies that are on the board of the Memphis Area Pregnancy Care Center, Ellen & Pam… and there are others that give their time to basically save lives. What a wonderful way to serve our community!

We started with the logo, they had the concept down so I just took the idea of little feet wrapped in a heart and added a little Bb style. Then I got to design business cards, letterhead & envelopes to go with it. Our next projects will be signage, brochures & a website. You can visit them right now on their facebook page here. {MAPCC on Facebook} You know how it is with finding volunteers, it is not always the easiest thing to do. So, if you are in the Memphis Area and interested in either volunteering, helping financially or giving baby items I know that the gang at the pregnancy center & the people they serve will be most appreciative.

Check out the initial package below…


Apr 2 2010

Red Rooster Trading Company

Since I was a little girl I have always wanted to have a shop. What would that shop have in it? Cards :), hand made stuff… but not the crafty stuff that you regift or put on a shelf and never think about again. I wanted to have stuff that would be cool, beautiful… yes mainly decorative, but that you would be excited to display in your home. And of course there is the idea that things being handmade in the USA is a good thing.

Well, recently Justin & I have had this great opportunity presented to us! Out of the blue a dear friend of ours, a lot of you might know him as Nate, contacted us with a proposition. The first emotion was excitement… what fun… Justin could take care of the hand.built part, I could handle the design & marketing and ‘they will come’, right? 🙂 Well… we were still excited, but it took us a little longer to take care of the details and there were more of them than expected. We finally got our end of it figured out and viola! Red Rooster Trading Company was born.

Justin is now in the shop quite a bit building ‘The Camano Coffee Mill’ & ‘The Mabana Pepper Mill’ and I have had such fun in building the logo, website & some online ads. Nate has been so patient and kind in training us in the biz. We are keeping the same ‘hand.crafted quality’ of the original Mills and we have some ideas up our sleeves for some other hand.built goods. And not only are these mills cool, beautiful, they actually work and work well. The Camano Coffee Mill will make your morning cup even better! We have even had several orders for each, yahoo!

You know that saying? ‘Things just aren’t built the way they used to be’ — well our goal with Red Rooster Trading Company is to ‘make things the way they used to’. Missouri is known for its quality hardwood. We travel North of us to Amish country to hand.pick the hardwood that is used for the mills. A food-grade stain is used to finish the wood so you don’t have to worry about harmful chemicals. Justin builds each mill with care. And have you seen them? They would look great anywhere! Even if you don’t drink coffee you will want to get one of your own for display.

You might have noticed while reading, but we are still really excited and can hardly wait to get some other things added to the shop. Check out the pics below of the logo and website. And be sure to check the store often for our latest arrivals. You can also find Red Rooster on facebook here {http://www.facebook.com/pages/Red-Rooster-Trading-Company-Handbuilt-Goods/108355095853363} and visit the site here {www.redroostertradingcompany.com}

Thanks so much for stopping by! And come again soon…

On a side note: Nate had actually hired me a couple years ago to do some of his marketing materials… logo, mailers, labels & online ads for Camano Coffee Mills. What fun!



Nov 3 2009

Memphis Area Chamber of Commerce

It is finally here! The Memphis {Missouri} Area Chamber of Commerce (MACC) website! I met with the chamber in the spring to talk about what they need in a website. We kept it simple to start out with and can add more later as they grow and see what is needed. That is a good thing about website design, as long as you have a good foundation it is easy to add more later–whether it is more pages or a special feature (i.e. blog, photo gallery, calendar etc.). I also designed the logo used in the website. It will be a fun one to use on other promotional materials too.

If you are a small business owner and in the Memphis, Missouri area you should consider becoming a member. MACC encourages economical growth in the area and is a big supporter of small business. There are some great benefits as well… not only will you have an online presence, but if you already have a website you receive a link from MACCs site to yours.

{Bb secret: links coming into your site are a great way to promote search engine rank. How to get links into your site: join your local chamber :), trade links with other local businesses, use google to find other places that pertain to your biz that you can join and get a listing, these are just a few ways…}

Check out the site {www.memphismochamber.com} to see how you can become a member and to see all the good things going on.  MACC not only encourages local business, but they do a lot to reach out and offer ‘family friendly’ events in the community.  Don’t tell too many people, but Memphis, Missouri is a great place to live. And keep checking back for new additions… this is only the beginning!


May 10 2009

the website.

Do your website visitors STAY or CLICK AWAY? One of the most important pieces of your marketing package is the website. This is where most of the world will go to find out more about your business. Who you are, what you do, references & how seriously you take your business. You can use your print materials to give a taste of what your business is about and entice the potential client to check out your website where they will get the full meal deal.

Even though you want to give more details about your business through your website you don’t want to bore your visitors with too much. Keep it short, sweet and to the point. And always remember that a picture really does say a thousand words. (I may have to dedicate an entire blog about the importance of imagery. It is great to meet a client who realizes the importance of their images and who is willing to invest in that part of their package. )

The initial cost of a website is what catches people off guard. But keep in mind that once the professional, branded website for most businesses is up it will last quite a while with only minor updates to think about. Your business website is not the area to cut your marketing cost. The whole world has the potential to see it and you want them to know how seriously you take your business & that you will also take their potential business seriously.  I have heard over and over again from different folks that if they come across a site that is mostly text and not just that, but very ‘homemade’ they just leave right away, thinking that whoever put the site up is not trustworthy & they don’t take their business seriously.

That being said… I would love to hear your comments or experiences with different websites. What do you appreciate in a business website you are visiting and what makes you  STAY and want more or CLICK AWAY to a different site?

Check out the Bb portfolio {www.brittaburrus.com/port.html} of websites & more.  The goal of Britta burrus design is for their clients’ sites  to stand out from the crowd, be user-friendly, easy to find what the visitors are looking for and brand! brand! brand! their business. 

If you (or someone you know) are in need of a website, whether for your business or even a personal site, feel free to call (509) 429-1989 or email with questions or to get started!

Come back soon & I will share some secrets on how to tell if the visitors of your website STAY or CLICK AWAY!

MORE blogs about the importance of each marketing piece…
{the logo} {the business card} {the letterhead}


Mar 9 2009

a few new logos from Britta burrus design.

These are a few logos that I have had the opportunity to create with my clients recently. A lot of the time I will get it on the first round, but sometimes we go a few more to get to the final product. I love the challenge of a logo.

Each of these logos are so different as are the clients and their businesses. It is such fun to get to know my clients and what they envision. That is the challenge of a logo… to come up with something clean & professional that will stand out from the crowd but is still a part of what or who the business is.

If you know someone who has a business or is just starting out and needs a new (or an updated) logo send them my way… I would love the opportunity to help them stand out from the crowd. I offer logo design & development, business cards, stationary, brochures, rackcards, website, blog & more… everything to brand your business.

Visit my website to view more of the Bb portfolio and feel free to call (509) 429.1989 or email for a custom estimate.

Baileys Floral & Gifts
Bailey's Floral & Gifts :: This one took a couple rounds to come up with a final product, but it says it all and is still simple & attractive. Can't wait to use it in their business cards and other promotional materials...
Team K Outfitters :: A hunting outfitter in NE Missouri... this logo is fun, edgy and simple. It will work well with their hats, Ts, business cards, website & more.
Team K Outfitters :: A hunting outfitter in NE Missouri... this logo is fun, edgy and simple. It will work well with their hats, Ts, business cards, website & more.
The Kirchner Clinic :: The client had a vivid picture in their mind of what they wanted their logo to be.
The Kirchner Clinic :: The client had a vivid picture in their mind of what they wanted their logo to be. It was my job to take that concept and make it a reality.

Feb 24 2009

the logo.

The logo is the foundation, the starting point. It will set the whole tone of what your promotional materials will say to the world, your marketplace.

It is amazing all that you can get into a logo without going overboard. Knowing when ‘enough is enough’ is important. What needs to be said with your mark and what can be left out of the logo and said with other projects is key.

Check out some of these logos below and see if you can interpret what the business owner wants to communicate to you with just their logo. Scroll down to the bottom to see how close you get.

Americas Renewable Energy
America's Renewable Energy

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Bradley Insurance Agency
Bradley Insurance Agency

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Fistful of Talent
Fistful of Talent

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Mid-States Manufacturing & Engineering
Mid-States Manufacturing & Engineering

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Outdoor Club - A Ministry of Stanwood Area Youth for Christ
Outdoor Club - A Ministry of Stanwood Area Youth for Christ

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This is what is being said by each of these logos…(so we hope).

America’s Renewable Energy The green and leaf represent growth, sustainability and renewability. The leaf is a soy bean leaf and the drop of oil falls into a pool with endless rings (also says sustainable and renewable). The name really encompasses what they want to say, but the logo wraps it up in a nice package and could be understood without the business name included.

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Bradley Insurance Agency This agency specializes in crop insurance. I had given a couple different concepts with both wheat & corn, wheat was chosen. I love how the ‘y’ in Bradley gently surrounds and holds the wheat, just like an insurance company should. They wanted to be professional and clean but have an approachable and inviting feel.

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Fistful of Talent This logo was designed for a blog header — Tagline ‘Recruiters, HR, Consultants and Corporate Types on all things Talent…’ . The idea was to use the header as a visually enticing element that gets people curious and want to stick around a while and see what fot is all about. Check it out (www.fistfuloftalent.com) & see whatcha think.

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Mid-States Manufacturing & Engineering This logo was designed for a Material Handling Equipment Manufacturer. They are mostly a company that focuses on Custom products for their clients. This logo says professional, strong, steel, all the while highlighting one of their specialty products, the 5th wheel steer-wagon. We also did a version of the logo without the truck to use on some of the more detailed projects (i.e. Banner, Catalog Cover etc.) that if the truck logo was used would take away from the rest of the piece.

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Outdoor Club (a ministry of Stanwood Area Youth for Christ) The OC logo was a lot of fun. They wanted to have a compass as part of the logo and of course the outdoors (It’s located on the west coast so the mountains worked well). Can you see the compass in the sunshine? The colors and paint brush font keep it young and fun, adventurous… all what the logo is meant to say!

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These are just a few of the logos I have had the opportunity to design and develop with the help of my wonderful clients. I think it is important for my clients to be a part of the whole process. We are a team. I listen to the ideas and what they have envisioned for their business and then it is my job to get that packaged into the perfect mark that will tell the world what they are about.

Check out the Bb portfolio for some more logos & other projects. After all the logo is only the foundation, from there you need to build your brand with your marketing package. { business cards, stationary, advertising, website & more }

If your business (or someone you know) is in need of a logo or other design project feel free to call or email to discuss it and get a FREE estimate. Let the fun begin!