Jan 25 2012

Product Packaging

So, I received some VLove today! I was so pleased with the presentation… felt like I was receiving a gift and yep, made me feel special. It got me to thinking… {uh oh!} my husband and I also own & run Red Rooster Trading Company together. We wrap our products in hand.stamped burlap bags then nestle them in a bed of shredded newspaper {recycled from our local newspaper} and put them in a sealed gift box. To top it off we thank each of our customers using a Bb card and yes, actually writing each one by hand.

This is important to us because we appreciate our customers so much, without them we wouldn’t have a business! My mom told me that when I was little I always wanted to have my own retail shop so that I could say ‘Thank you & have a nice day!’ I may not have a ‘brick & mortar’ {yet, anyway}, but we do have our online shop, I just get to write it instead of say it. You see, dreams really do come true. 🙂

Ok, back on track… at Red Rooster we receive comments & reviews and practically every one of them says something about the packaging and hand.written note. They appreciate that there is a real live person handling & packaging their product that cares about the products they receive. And they appreciate being appreciated. So, if you own a business where you ship your products… it only takes a little effort to make a nice presentation, make someone feel special and show some pride in your product {Pride can be a good thing}. And a lot of times those people share their experience with others… word of mouth is one of the best marketing tools ever!

I took a few pics to inspire you… I had the privilege of working with each of these businesses on their identity & branding. I love having the opportunity to work with such a variety of companies. Each of my clients has an idea of how they want the world to see them and the best way to present that. It is my job to take their ideas and make them shine.

First up is how Rebecca Michaels shows her customer appreciation… don’t you feel the love? {I ordered a headband}

Next is a photog client of mine… vagabond def shows her appreciation with her packaging.

And last, but not least… Red Rooster’s packaging.

Thanks for stopping by, maybe you got a little inspiration. Now go and present your company well! If you need any design work or ideas feel free to shoot me an email for pricing.